Internet is used by almost everyone using a computer all around the world. With time, it has been one of the most powerful marketing tool in the present times. Most of the industries use internet for marketing their products and services to customers all around the world. The tourism sector has adopted this policy to market hospitality services since its cheap and effective. Having a presence on the Internet is a must for every hotel these days. With cut throat competition in the market, hotels have to widen their customer base so as to attract more customers and increase sales.
Marketing your hotel services on the Internet has many benefits, for customers as well as hotels. In this article, we will talk about the benefits of online hotel marketing.
Benefits of Online Booking For A Hotel
1) Online presence – It is a must for every company to have a presence on the Internet these days. Most of the people prefer buying products on the Internet. In the same way, hotel bookings are quite easy and less time consuming for a customer when he does it online. Therefore, a hotel which does not have a website or does not provide a customer with an online booking option will be losing out a lot. Moreover, online booking gives your hotel a wide base of customers from all around the world. Even if your hotel is small and does not have a big brand name, having a website will give you a presence on the Internet so that people living in different regions or even countries could contact you directly.
2) More enquiries – Once you provide your customers with the option of online booking, you will notice an increase in the number of enquiries for your hotel rooms. This is because it is quite easier for customers to make an enquiry on the Internet. Moreover, it is free and less time consuming. It also gives you a chance to clear any doubts that your potential customers may have. You may also clearly explain the service and facilities that are included in your hotel. An increase in enquiries usually means an increase in sales. People who are interested will be the ones enquiring and it is quite possible that they would hire a room if their enquiries are answered.
3) Higher occupancy rates – As mentioned above, more enquiries result in higher occupancy rates. Moreover, if you do not have an online booking option, it is quite possible that only people already in your area or region will approach you. On the other hand, most of the people travelling to unknown areas and far off places prefer online booking before actually visiting the place.
4) Easy Payment – Another great advantage of online hotel marketing is an easy payment method. Customers can easily pay through their debit or credit cards which makes it so much easier and less time consuming. They do not have to go through the pain of filling out registers or a lot of paperwork. The whole process is instant.