In the last 20 years, many hotels have shifted their marketing efforts from print to digital and heavily invested in their websites. Still, the hotel industry is extremely competitive in many markets and hotels need to always include new features on their websites to stay ahead of the competition.
One way to stand out is the use of high quality videos. Instead of simply showing pictures of the rooms and common areas as well as the hotel’s neighborhood, videos allow the potential visitor to get a much better idea of the hotel and its surroundings.
For upscale hotels it is best to use a custom solution that allows embedding the best video player format, instead of simply using a YouTube video. Custom players are not free, but for some hotels, they are worth the investment, since they will not cheapen the look of their websites. Hotels have already invested substantial amounts into their sites and online advertising, so why not go all the way and make sure that website visitors will become guests? After all, one has to spend money to make money.