In the last 20 years, many hotels have shifted their marketing efforts from print to digital and heavily invested in their websites. Still, the hotel industry is extremely competitive in many markets and hotels need to always include new features on their websites to stay ahead of the competition.
One way to stand out is the use of high quality videos. Instead of simply showing pictures of the rooms and common areas as well as the hotel’s neighborhood, videos allow the potential visitor to get a much better idea of the hotel and its surroundings. Continue reading “Embedding Videos on Hotel Websites”